| Titolo | AUF Equality Cup |
| Agenzia | TBWA\Worldwide |
| Campagna | AUF Equality Cup |
| Cliente | Cámara\TBWA |
| Marca | Uruguayan Football Association & McDonald’s |
| Data di Prima Diffusione/Publicazione | 2022 |
| Trama | The first official competition in sports history that sums up the score of the women’s football league and the score of the men’s football league, to determine the winning team. |
| Problema | While men’s football in Uruguay and around the world has great coverage in media, sponsors, and massive support from fans, women’s football continues to be in the shadows. |
| Risultato | Together with the Uruguayan Football Association (AUF), McDonald’s Uruguay and Cámara\TBWA created the AUF Equality Cup. The first official sports competition in history that sums up the score of the women’s and mens’ football leagues to determine the overall winning team. Simply by adding tables, a new league was created without affecting the independent development of both competitions. |
| Tipo di Media | Case Study |
| Lunghezza |