Insights from the agency TBWA\Worldwide

This International Women’s Day, TBWA\RAAD invited young aspiring working ladies to a unique learning experience designed to cultivate their strengths and nurture their passions. Led by experienced leadership and career coach Rose Hindy, the workshop, titled “You Grow Girl!”, aimed to suppor… Più informazioni

Backslash, the cultural intelligence unit of TBWA\Worldwide, has released its annual glossary of Edges More than a trend report, Edges are defined as meaningful cultural shifts that have the scale and longevity to help brands capture a greater share of the future. “Culture is not only accele… Più informazioni

McDonald’s Uruguay and Cámara TBWA, together with the Uruguayan Football Association (AUF), have created the first cup aimed to achieving gender equality in sport with a simple solution. With a promise to change the world of football, McDonald’s Uruguay and Cámara TBWA have created … Più informazioni

The Disruption® Company received the accolade for its creative product, business growth, innovation and for maximizing its potential across the globe TBWA\Worldwide was named 2022 Global Agency of the Year by Adweek, one of the leading publications covering the brand marketing ecosystem.  T… Più informazioni

Today Backslash, the cultural intelligence unit of TBWA\Worldwide, released a global study examining society’s complex relationship with technology. The findings revealed that people are incredibly conflicted about the growing role technology plays in their lives. While 82% of people agree … Più informazioni