Juniper Park\TBWA developed the GT-R NFT to represent Nissan Canada’s quest to engage and excite audiences in bold ways. Commissioning a Canadian futurist, Alex McLeod, to create the one-of-a-kind digital artwork, this campaign recognizes the passion that NFT followers and car enthusiasts share when it comes to inspired design. The NFT, which went on auction for $280,000 came with one of the biggest gifts with purchase in Canadian history – the keys to a new, special edition Nissan GT-R Nismo supercar.