TitoloUS Open Sessions
Agenzia
Digital Production Company
Campagna US Open Sessions
Cliente IBM
Marca IBM US Open Sessions
Data di Prima Diffusione/Publicazione
Settore Servizi Professionali per il business
Filosofia

BM and James Murphy Turn Tennis Data into Music

IBM tracks all the data at the US Open. To bring it to life for a millennial, maker audience, we worked with James Murphy of LCD Soundsystem to build an algorithm that translated tennis data like scores and stats into song characteristics like pitch and tempo. So all 187 matches produced their own soundtracks—in real time. It was all generated and played live on a mobile-first experience that served as both a music visualizer and a score tracker. So when fans heard a change in the music, they saw what caused it. By delivering more than 400 hours of original music and an unprecedented technology experience, “Sessions” captured the attention of our target audiences. Fans shared assets like audio files from IBM’s Soundcloud page, while Rolling Stone called the album “glorious.” Not bad for music written by a computer program. 

Tipo di Media Interattivo
Casa di Produzione
Sound Design Company
Sound Design Company
Editing Facility
Executive Creative Director
Executive Creative Director
Executive Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Art Director
Copywriter
Director
Director
Producer
Producer
Executive Producer
Executive Producer
Executive Producer
Executive Producer
Account Director
Account Director
Account Executive
Account Executive
Account Planner
Account Planner
Account Planner
Account Planner
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Account Manager
Agency Executive Producer
Agency Executive Producer
Agency Executive Producer
Agency Executive Producer
Account Supervisor
Media Planner
Media Planner
Media Planner
Editor
Editor
Photographer
Audio Engineer
Audio Engineer
Audio Engineer
Music Arranger
Programmer
Programmer
Programmer
Programmer
Programmer
Programmer
Programmer
Technical Developer
Technical Developer
Technical Director
Technical Director
Technical Director
Technical Director
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Social Media Strategist
Social Media Strategist
Worldwide Creative Director
Executive Director of Integrated Production
Interactive producer
Interactive producer
Planning Supervisor
Agency Music Producer
Technical Creative Directors
Technical Creative Directors
Music Production Company

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