Magnus Blair

Magnus Blair

Planning Supervisor at JOAN Creative
New York, Stati Uniti


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Magnus Blair is JOAN's Chief Strategy Officer. He joins us from a stint on the client side of the table as Head of Brand & Campaign Planning for Hewlett Packard Enterprise, leading the from-scratch, at-scale strategic development of a new brand for a "$58BN start-up" upon its separation from HP. Prior to HPE, he lead strategy on Dove and IBM's "Smarter Planet" campaign at Ogilvy and Mather. He is raring to get working on a broader spectrum of strategic challenges and brand development, in line with prior working lives at agencies like Anomaly, Fallon and the UK's AMV.BBDO.
Magnus has accumulated 25 Effie and and 2 IPA Effectiveness awards over the years, and is very proud that many of the campaigns involved have also won creative recognition, including several at Cannes. 

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