Magnus Blair is JOAN's Chief Strategy Officer. He joins us from a stint on the client side of the table as Head of Brand & Campaign Planning for Hewlett Packard Enterprise, leading the from-scratch, at-scale strategic development of a new brand for a "$58BN start-up" upon its separation from HP. Prior to HPE, he lead strategy on Dove and IBM's "Smarter Planet" campaign at Ogilvy and Mather. He is raring to get working on a broader spectrum of strategic challenges and brand development, in line with prior working lives at agencies like Anomaly, Fallon and the UK's AMV.BBDO.
Magnus has accumulated 25 Effie and and 2 IPA Effectiveness awards over the years, and is very proud that many of the campaigns involved have also won creative recognition, including several at Cannes.