H&R Block, Inc. has signed sponsorship deals with University of Iowa sophomore guard Caitlin Clark and University of South Carolina junior guard Zia Cooke as part of a new program from the tax preparation company aimed at investing in female college athletes.
Clark and Cooke, two of the best women’s basketball players in the nation, are the first participants in H&R Block’s “A Fair Shot” campaign. The company plans on announcing additional deals in the coming days and weeks with several more athletes in basketball as well as other sports. The transactions with Clark and Cooke occur two weeks before the NCAA tournament begins, a few weeks before taxes are due and during the first school year in which college athletes can profit off their name, image and likeness (NIL), which went into effect on July 1, 2021.
Read the entire Forbes article here.