Insights from the agency Carmichael Lynch

Carmichael Lynch and animator Laura Jayne Hodkin reimagine how tweens and teens think of string cheese by offering up the option to bite, chomp, nibble, peel or twist their snacks.  Read the entire Little Black Book article here. Più informazioni

Launching across America, new vegan-certified cheese campaign from Carmichael Lynch breaks the bad reputation of plant based cheeses.  Read the entire Little Black Book article here. Più informazioni

Six competing Twin Cities agencies — Carmichael Lynch Relate, Exponent PR, Hotwire, Padilla, Tunheim and Weber Shandwick — have extended their partnership aimed at promoting DEI in the PR industry. For the second consecutive year, the agencies will be working with college students from under… Più informazioni

After years of advocacy and legal battles, college athletes last year were finally able to begin making money from their name, image and likeness (NIL). While commentators and athletes celebrated the change, which they described as long overdue, not all have benefited equally from the endors… Più informazioni

Last July, the NCAA redefined college athletes’ ability to profit from their sports careers, unveiling a revamped “name, image and likeness” (NIL) policy allowing them to enter into paid brand sponsorships. Since then, a majority of deals have been with male stars.  H&R Block in a new ca… Più informazioni