| Titolo | The Face of Future |
| Agenzia | Ogilvy UK |
| Campagna | The Face of the Future |
| Cliente | EY |
| Marca | EY |
| Data di Prima Diffusione/Publicazione | 2023 / 10 |
| Settore | Servizi Professionali per il business |
| Filosofia | The EY organization (EY) today announces the launch of a new and fully integrated marketing campaign entitled “The Face of the Future.” Through this campaign EY promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the center of the AI transformation to help deliver on the exponential value the technology provides. Against a backdrop of real-world business, governmental and societal concerns around the adoption of AI, “The Face of the Future” is an assertion of the EY belief that confidence in AI needs to be instilled by prioritizing a people-first approach. This belief is brought to life through the campaign’s central asset, an ever-changing animated face comprising of the images of more than 200 EY people. It highlights the transformative power of AI across organizations when it is people-centric while making provocations around AI adoption, posing the question: How can AI help your organization face the future? |
| Tipo di Media | Televisione |
| Lunghezza | |
| Producer | Rory Mathieson |
| Producer | Gramercy Park Studios |
| Post Produzione | HOGARTH WORLDWIDE |
| Post Produzione | Rebecca Prince |
| Account Director | Jack Perri |
| Account Manager | Lisa Brown |
| Editor | Merethe Rosvold |
| Editing Company | Gramercy Park Studios |
| Colorist | Matt Hare |
| Colorist | Ben Rogers |
| Footage | Gramercy Park Studios |
| Sound Designer | Sam Cross |
| Sound Designer | Zak Kurtha |
| Sound Design Company | Gramercy Park Studios |
| Executive Audio Producer | Richard Donaghue |
| Sound Production | HOGARTH WORLDWIDE |
| Executive Creative Director | Graham Fink |
| Executive Creative Director | Mark Goodwin |
| Client Team Director | Chris Spenceley |
| Executive Creative Producer | Aidan Gibbons |
| Executive Producer | Dougal Meese |
| Live action Producer | Jon Stopp |
| Casa di Produzione | Not Just Any |
| Producer | Gerri McCarthy |
| Photographer | Adam Slama |
| After Effects Artist | David Arthur |
| After Effects Artist | Andrew Whittle |