| Titolo | Hostages of Depression |
| Agenzia | HoC Dubai |
| Campagna | Hostages of Depression |
| Cliente | Dubai Science Park |
| Marca | Dubai Science Park |
| Data di Prima Diffusione/Publicazione | 2022 / 2 |
| Settore | Farmaceutici/Sanitari |
| Trama | The campaign is comprised of three beautifully crafted print ads for Dubai Science Park and Thrive Wellbeing Centre that use simple but arresting visuals juxtaposed with a thought-provoking tagline, which succinctly capture the pain and suffering experienced by many people going through mental health issues. |
| Problema | Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed |
| Tipo di Media | Case Study |
| Lunghezza | |
| Group Chief Creative Officer | Akhilesh Bagri |
| Creative Director | Saleh Elghatit |
| Illustrator | Jiawen Chen |
| Worldwide Executive Creative Director | Jason Romeyko |
| Creative Director | Ande Couto |
| Associate Creative Director | Oussama Founi |
| Art Director | Oussama Founi |
| Associate Creative Director | Sameer Suri |
| Copywriter | Sameer Suri |
| Art Director | Saaniya Abbas |
| Copywriter | Rana Ahmed |
| Managing Partner | Rami Hmadeh |
| Managing Partner | Natalie Shardan |
| Managing Partner | Azhar Siddiqui |
| Client Services Director | Ramy Abdelrehim |
| Client Services Director | Kathleen Angeles |
| Chief Communications Officer | Lee Sharrock |
| Digital Media Director | Suprashv Adarsh Chopra |
| Media Manager | Tareq Al Masri |
| Illustrator | Jiawen Chen |
| Advertising Manager | Mawran Abdulaziz |
| Advertising Manager | Reem Shaban |
| Advertising Manager | Saad Yusuf |
| Advertising Manager | Amy El Askary |
| Advertising Manager | Sarah Rasmi |