Agency Insights-article - DDB Paris

DDB Paris

Advertising/Full Service/Integrata

PARIS, Francia

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Contact Information

73/75, rue La Condamine
PARIS 75017
Francia

Indicazioni Stradali

Telefono: 01 53 32 60 00

Email:

Sito Web: www.ddb.fr

Social:

Paul Ducré

CEO

Telefono: 01 53 32 61 37

Alexander Kalchev

CEO & Directeur de la Création

Vincent Leorat

Vice-Président

Telefono: 01 53 32 60 88

Anne-Marie Gibert

Directrice des Relations Presse

Telefono: 01 53 32 61 49

Basic Info

Competenze Principali: Advertising/Full Service/Integrata, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Servizi di Marketing, Promozione/POP, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Relazioni Pubbliche, Publishing / Print / Custom Publishing, Strategy and Planning

Fondata nel: 1969

Società Partners: DDB Europe (London, Regno Unito)

Network: DDB Worldwide (New York, Stati Uniti)

Holding: Omnicom Group (New York, Stati Uniti)

impiegati: 320

Premi: 2309

Creazioni: 793

Fondata nel: 1969

Società Partners: DDB Europe (London, Regno Unito)

Network: DDB Worldwide (New York, Stati Uniti)

Holding: Omnicom Group (New York, Stati Uniti)

impiegati: 320

Premi: 2309

Creazioni: 793

Clienti: 60

DDB Paris

73/75, rue La Condamine
PARIS 75017
Francia

Indicazioni Stradali

Telefono: 01 53 32 60 00

Email:

Sito Web: www.ddb.fr

Paul Ducré

CEO

Telefono: 01 53 32 61 37

Alexander Kalchev

CEO & Directeur de la Création

Vincent Leorat

Vice-Président

Telefono: 01 53 32 60 88

Anne-Marie Gibert

Directrice des Relations Presse

Telefono: 01 53 32 61 49

Oct 19, 2022

In the world of automotive after-sales service, brands are often obliged to attract employees from their competitors in order to ensure they have the most experienced mechanics. Faced with this reality, Volkswagen and its agency DDB Paris came up with a Trojan Horse approach. During the month of September, VW placed ads on various engine parts within a selection of cars, and sent the vehicles out to its rivals’ garages for a service. When the mechanics began inspecting the engines, they discovered a QR code and a recruitment pitch. The message hit the target with no need for a headhunting agency. Now that’s what we call a recruitment drive.

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DDB Paris

Contact Information

Social:

Paul Ducré

CEO

Telefono: 01 53 32 61 37

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Alexander Kalchev

CEO & Directeur de la Création

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Vincent Leorat

Vice-Président

Telefono: 01 53 32 60 88

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Anne-Marie Gibert

Directrice des Relations Presse

Telefono: 01 53 32 61 49

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Basic Info

Fondata nel: 1969

Società Partners: DDB Europe (London, Regno Unito)

Network: DDB Worldwide (New York, Stati Uniti)

Holding: Omnicom Group (New York, Stati Uniti)

impiegati: 320

Premi: 2309

Creazioni: 793

Clienti: 60

Fondata nel: 1969

Società Partners: DDB Europe (London, Regno Unito)

Network: DDB Worldwide (New York, Stati Uniti)

Holding: Omnicom Group (New York, Stati Uniti)

impiegati: 320

Premi: 2309

Creazioni: 793

Clienti: 60

DDB Paris

Paul Ducré

CEO

Telefono: 01 53 32 61 37

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%70%61%75%6c%2e%64%75%63%72%65%40%64%64%62%2e%66%72%22%20%3e%70%61%75%6c%2e%64%75%63%72%65%40%64%64%62%2e%66%72%3c%2f%61%3e%27%29%3b'))

Alexander Kalchev

CEO & Directeur de la Création

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Vincent Leorat

Vice-Président

Telefono: 01 53 32 60 88

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Anne-Marie Gibert

Directrice des Relations Presse

Telefono: 01 53 32 61 49

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Using a smart mechanism to poach employees