Après avoir débuté sa carrière au social media chez DDB Paris et être passé par VML, Yannick Leon revient pour prendre en charge le développement de l'influence à l'agence. Più informazioni
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The sports brand and DDB Paris created an unusual campaign that brought consumers back down to Earth. We talked to the agency. Più informazioni
Le musée national de la Marine réouvre ses portes avec une campagne et une nouvelle signature de l'agence de DDB Paris. Entretien avec Mathieu Dublé et Hugues Tanchon, la team de créatifs Più informazioni
Eurostar has been whisking passengers under the Channel (or as the French call it, “La Manche”) since 1994. Now it's in renewal mode, with a refreshed brand identity and a lyrical advertising campaign. Più informazioni
Volkswagen recrute des mécanos pour son réseau en postant ses annonces sur les pièces de ses véhicules. Più informazioni
Volkswagen recruits mechanics from its competitors by placing ads on engine parts. Più informazioni
Les Epica Awards, le prix de la création jugé par les journalistes, a eu lieu en novembre. Quelles pépites numériques ont-ils sélectionnées ? Più informazioni
The Epica Awards – the global creative prize judged by journalists – took place in November. So which digital gems did they select? Più informazioni
What does the job title “copywriter” mean in the 21st century? We asked the experts. Più informazioni