The triumphant return of creative demonstrates something all sharp buyers dismiss but which remains a persistent myth: that data and creative are at odds. Più informazioni
Marketers today are being asked to do a lot more with a lot less, but to make truly informed decisions, stakeholders need a clearer means to access the ROI on particular projects. Più informazioni
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance
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Discipline of Agency Management Increasingly More Data-Driven to Significantly Improve Efficiencies, Effectiveness and Ultimately Relationship Value Più informazioni