Insights: The Cutting Edge of Advertising tag: brands - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Greenhushing is Unsustainable: How the World’s Biggest Brands are Letting Billions go to Waste

on 27 February 2024

New research from the International Advertising Association (IAA), conducted by leading valuation firm Brand Finance indicates that the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. Più informazioni

The spooky appeal of Halloween

da Mark Tungate on 11 October 2023

As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... Più informazioni

Wunderman Thompson cracks the code of inspiration in new, global brand study

on 17 December 2020

Research proves strong correlation between inspiration and brand growth. Amazon, Samsung and Apple top the list of 100 most inspiring brands in the world. Più informazioni

Turning Agencies into Growth Agents

da Bruno Gralpois on 12 November 2020

How brand advertisers enable agency partners to drive business and brand growth through process automation Più informazioni

IAA Conference: How High Value Brands Can Reboot Economies

da Mark Tungate on 28 September 2020

The IAA’s virtual Creativity4Better conference on October 27 and 28 will address a vital yet under-explored issue. Più informazioni

Brands Continue to Strengthen Emotional Connections with Citizens During Crisis

on 8 June 2020

Based on the regional study carried out in May of this year, DDB Latina analyzes the results and shares the ranking of brands that consumers consider have done a better job during times of crisis. Più informazioni

Give Me Space

da Bruno Gralpois on 2 April 2018

If advertisers are from Mars and agencies from Venus, how can they get along? Più informazioni

Getting Social with Freud

on 22 February 2018

After more than a century and a completely transformed social culture, we are still using Freud's theories to understand human behavior. Più informazioni

The Breakup – A Confidential Letter

da Bruno Gralpois on 9 February 2018

Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... Più informazioni

2018 Advertiser/Agency Predictions

da Bruno Gralpois on 3 January 2018

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. Più informazioni

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TBWA is on a mission to influence people's lives for the better

TBWA is on a mission to influence people's lives for the ...

By India Fizer

on Apr 25, 2024

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Dana Arnett, VSA Partners:

Dana Arnett, VSA Partners: "At our best, the stories we c...

By India Fizer

on Apr 24, 2024

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Concha Santiago, Ogilvy Madrid:

Concha Santiago, Ogilvy Madrid: "Advertising agencies nee...

By India Fizer

on Apr 23, 2024

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Kimberlee Wells, Sustain by TBWA:

Kimberlee Wells, Sustain by TBWA: "Sustainability needs t...

By India Fizer

on Apr 22, 2024

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Chase Media Solutions is the type of platform we wish exi...

By Carol Mason

on Apr 22, 2024

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Making the world greener, one campaign at a time

Making the world greener, one campaign at a time

By India Fizer

on Apr 22, 2024

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For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

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Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

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Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

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Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

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Roll With it

Marca: Cruzcampo

Agency: Lucky Generals

Media: Televisione

Anno: 2024

297

Future Talks

Marca: CDLA

Agency: Ogilvy Mexico

Media: Web Film

Anno: 2024

440

High 4-Wraps

Marca: Domino's

Agency: VCCP

Media: Televisione

Anno: 2024

594

Foodlosslla

Marca: Ajinomoto

Media: Televisione

Anno: 2024

308

Tail Orchestra

Marca: Pedigree

Agency: BBDO New York

Media: Web Film

Anno: 2024

587

See more