| Titolo | The Recipe for Great Food |
| Agenzia | Dare |
| Campagna | The Recipe for Great Food - Waitrose |
| Cliente | Waitrose Ltd |
| Marca | Waitrose |
| Data di Prima Diffusione/Publicazione | 2010 / 3 |
| Settore | Grande Distribuzione alimentare |
| Trama | "The Recipe for Great Food" is 3.5 minutes long and takes the form of a mini cookery programme using the UK's best seasonal ingredients. During the mockumentary style ad, the first of its kind done by a UK supermarket, Heston tells the story of a delicious meat-based dish and gives tips for cooking perfection. Delia then takes over in her classic, much-loved style to demonstrate how to cook a mouth-watering rhubarb pudding. |
| Tipo di Media | Televisione |
| Market | Regno Unito |
| Audio Post Production | Wave Studios |
| Post Production | Glassworks |
| Advertising Manager | Sarah Fuller |
| Copywriter | Jeremy Carr |
| Art Director | Ken Hoggins |
| Account Planner | Carl Ratcliff |
| Media Planner | Faye McDowall |
| Casa di Produzione | P for Production |
| Director | Graham Sherrington |
| Editor | James Hart |
| Editor | Alex Wilkinson |
| Actor / Celebrity | Delia Smith |
| Actor / Celebrity | Heston Blumenthal |
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