ICA - "Healthcounter"

King

King Stockholm, Svezia

Premi

6724

Marca: ICA
Paese: Svezia

Cliente: ICA Sweden

Titolo	Healthcounter
Brief	Swedish food retailer ICA launched a healthy food range called ICA Good Life. But how to encourage Swedes to make the healthier choice? Research showed that many people change their diet when they start exercising. They also tend to install health tracking apps on their phones. Hence the ICA HealthCounter: an app that gave them discounts based on activity. The more they exercised, the less they had to spend on ICA Good Life products. Sweat enough and they got up to 25% off a delicious healthy meal.
Agenzia	King
Campagna	Healthcounter
Cliente	ICA Sweden
Marca	ICA
Posted	Novembre 2016
Settore	Distribuzione
Trama	The ICA Good Life range was developed to make it easier to help people to eat better. Therefore the range consists of over 100 products with everything form fresh salads, vegetarian hamburgers to super berries and powerjuices. Healthier options for all occasions that contains less sugar, fat, salt and additives.
Problema	We found research that showed that many people changed the way they eat when they start exercising - so, how could we get people moving? We also knew that health trackers can be a great motivator. And so can discounts. We then came up with ICA HealthCounter - an app that gave you discount whenever you activated yourself. For every kilometer of activity we gave you discount on all Good Life-products - up to 25 % - again and again. A clever way of of getting people moving, eating healthier… and selling Good Life products.
Tipo di Media	Promozioni & Eventi
Creative Director	Frank Hollingworth
Copywriter	Martin Sööder
Copywriter	Pontus Thorén
Art Director	Adam Gäfvert
Art Director	Jesper Stein
Art Director	Jonas Yrlid
Art Director	Nima Stillerud
Account Supervisor	Sunit Mehrotra
Casa di Produzione	R/GA Stockholm
Account Manager	Anna Sjöberg
Digital Director	Johan Tesch
Digital Director	Thomas Larsson.
Advertising Manager	Samuel Young
Advertising Manager	Patrik Nordberg
Advertising Manager	Nikko Harrison
Advertising Manager	Sandra Wennberg
Advertising Manager	Helena Falk