jef Loeb
Creative Director & Writer at Brainchild Creative
San Francisco, Stati Uniti
TitoloLegacy/Hero
Agenzia
Campagna Flex Your Power - Flex Your Power
Cliente Flex Your Power
Marca Flex Your Power
PostedFebbraio 2008
Prodotto Non Profit Organization
Settore Enti per la difesa dell'ambiente, degli animali
Slogan Choose toe save energy.
Trama If we don’t reduce energy consumption today, the generations of tomorrow will live with the consequences. This message is conveyed via beautifully lensed montage sequences of solitary children at play alongside TV sets carrying the faces and voices of a not-too-distant future. The TVs, which appear in living rooms and more unusual locales, like partially submerged in a lake, or as a miniature inside a dollhouse--screen the video wills of adults leaving behind floods, global warming and other man-induced natural disasters, to their progeny. The spots end with the adults vowing to take responsibility for the California they leave their children. The Flexyourpower.org URL and a title card with an energy efficiency tip, closes the PSA.
Tipo di Media Televisione
Lunghezza
Market Stati Uniti
Sound Design Company
Post Production
Editor
Sound Design Company
Creative Director
Account Director
Art Director
Direttore della fotografia
Agency Producer
Graphic Designer
Editing Company
Special Effects / VFX
Executive Producer
Executive Producer

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