| Titolo | Gunshot |
| Agenzia | BBDO Guerrero |
| Campagna | Gunshot |
| Cliente | Philippine Cancer Society |
| Marca | Philippine Cancer Society |
| Posted | Mag 2004 |
| Prodotto | Anti Smoking Campaign |
| Settore | Pubblica sicurezza, salute, igiene |
| Slogan | If you smoke, you are killing yourself |
| Trama | A man lighting up a cigarette whose head suddenly explodes after taking a hit. Supers: If you smoke, you kil yourself. |
| Filosofia | Strongly associate smoking with death of suicide. |
| Problema | 55 Filipinos die everyday from tobacco related illness. But awareness of the dangers of smoking remains low. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Filippine |
| Executive Creative Director | David Guerrero |
| Art Director | Tony Wiliams |
| Copywriter | Kevin Pereira |
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