Assembly
at
MAP
| Titolo | The Hope Level (Case Study) |
| Agenzia | Ogilvy Brazil |
| Campagna | Let's Win This Phase |
| Cliente | GRAACC Hospital |
| Marca | GRAACC Hospital |
| Data di Prima Diffusione/Publicazione | 2024 / 1 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Slogan | Fighting and beating childhood cancer |
| Trama | GRAACC Hospital creates a creative map on Fortnite to reach donations for the institution. |
| Filosofia | The Hospital GRAACC, one of the most relevant institutions in Brazil responsible for cancer treatment, has partnered with 3C Gaming, Ogilvy Brazil and the influencer Mateus "Derponce" Yoshitani to create The Hope Level map on Fortnite. The Hope Level is an extension of the campaign "Let's Win This Phase" made in September 2023. The map came as a strategy from the Hospital to build a connection with the game community, especially GenZs gamers aged 18-25, and by this to reach more donations to the patients from the GRAACC. Derponce created the map in partnership with Ogilvy Brazil and the 3C ("This is not a sponsored, endorsed or administered by Epic Games, Inc"). With more than 341 million views and 50 maps created, the influencer and his team developed the game inspired by the stories of some patients from GRAACC Hospital. There, players confront an exciting and challenging journey, where each stage reflects the feelings of all patients in treatment at the GRAACC Hospital. |
| Tipo di Media | Gaming |
| Lunghezza | |
| Executive Creative Director | Mathias Almeida |
| Copywriter | Daniele Araújo |
| Copywriter | Pedro Alonso |
| Copywriter | Junior Silveira |
| Art Team | Drielle Fulco |
| Art Team | Anna Ibañez |
| Art Team | Rodolfo Krupka |
| Art Team | Isabelle Pinheiro |
| Account Supervisor | Daiane Gois |
| Account Executive | Marina Machado |
| Planning Supervisor | Giovanni Cozer |
| Producer | Francini Santiago |
| Chief Creative Officer | Paulo Aguiar |
| Art Director | Lucas Pinheiro |
| Project Manager | Jéssica Benatto |
| Head of Production | Stephan Natal |
| Producer | Raphael Filt |
| Artistic Director | Yan Vinicius Schuawb |
| Casa di Produzione | MAP |
| Director | Luís Guilherme Chagas |
| Direttore della fotografia | Marcel Yokoda |
| Assistant | Victoria Sales |
| Head of Production | Letícia Cacace |
| Post-Production Coordinator | Luiz Alexandre |
| Footage | Marcel Yokoda |
| Sound Producer | Cabaret |
| Coordination | Verusca Garcia |
| Coordination | Chandra Lima |
| Coordination | Mavi Capelasso |
| Coordination | Débora Mello |
| Chief Creative Officer | Sérgio Mugnaini |
| Chief Creative Officer | Rafael Donato |
| Content Creative | Natália Pires |
| Content Creative | Willem Carpo |
| Account Director | Camila Camargo |
| PR | Raphaela Brito |
| Head of Content | Indra Sestini |
| Strategic Director | Ton Oliveira |
| Content Strategy | Stella Santana |
| Content Strategy | Augusto Oliveira |
| Data Analyst | Pietro Queiroz |
| Data Analytics Manager | Patricia Corazza |
| Operations Director | Luis Velloso |
| Director of Production Operations | Fabíola Thomal |
| Legal Manager | Guilherme Teixeira |
| Chief Executive Officer (CEO) | Renan Philip |
| Creative Strategy | Giovanna Cartapatti |
| Service Producer | Rayanne Lourenço |
| Content | Bruno Goes |
| Content | Victor Augusto |
| Content | Igor Alan |
| Content | Henrique Mancini |
| Content | Letícia Paz |
| Content | Samira Close |
| Print Producer | Sailor Studio |
| Sound Operator | Pietro Cersosimo |
| Service Producer | Letícia Cacace |
| Production Assistant | Jessica Lopes |
| Production Assistant | Fernanda Fernandes |
| Costume | Ragabesh Clothing |
| Transport | Agility transport |
| Assembly | Nildo Ferreira |
| Assembly | Luís Guilherme Chagas |
| Motion/Design | Nathalia Ali |
| Motion/Design | Rafael Matheus |
| Music Director | Bruno Guanabara |
| Music Composer | Guilherme Azem |
| Music Composer | Bruno Guanabara |
| Audio Mixinng | Gab Scatolin |
| Finishing | Bruno Guanabara |
| Finishing | Mauro Kuschnir |
| Head Of Clients | Denise Caruso |
| DC | Claudia Pimenta |
| DC | Eduardo Doss |
| DC | Lucas Pinheiro |
| Planning Assistant | Karen Ferreira |
| Content Strategist Director | Ton Oliveira |
| Head of Service | Marcelo Trivilato |
| Content planning | Matheus Viana |
| Executive Management | Luccas Oliveira |
| Executive Management | Gustavo Almeida |
| Object Production | Fernanda Fernandes |
| Service | Ingrid Lopes |
| Service | Junior Freitas |
| Service | Barbara Russiano |
| Set production | Lucy Charlier |
| Children's license | Ferrari Faganello Law Firm |
| Gamer computer rental for the game | Altbit - Technology Rental |
| Streampack Design | Euller Araujo |
| Lawyers | Victoria Cerioni and Anna Vitória Liporini |