DANIEL GUIU
Copywriter at HeimatTBWA
Düsseldorf, Germania
TitoloMemorial Route
Agenzia
Campagna Memorial Route
Cliente Stop Accidentes
Marca Stop Accidentes
Data di Prima Diffusione/Publicazione 2023 / 11
Settore Road Safety
Trama StopAccidentes has created MemorialRoute, a digital memorial on Google Maps to raise awareness about road safety and prevent accidents every day, not just on World Day of Remembrance for Road Traffic Victims. Throughout Spain, the roads are full of stories, like Julia's, tragically representing the 1000 victims of traffic accidents in 2023. MemorialRoute uses the "Add Place" feature of Google Maps (normally used to add businesses, etc.), in a novel way: to prevent traffic accidents by adding memorials at the exact location where a victim died. MemorialRoute is a digital tribute that ensures that victims' stories are not repeated. Join StopAccidentes on World Day of Remembrance for Road Traffic Victims and discover MemorialRoute, where each marker tells a story that should never be forgotten.
Tipo di Media Case Study
Lunghezza
Market Spagna
Più informazioni memorialroute.org

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