| Trama | IdeaHow can UNICEF inspire 1,000 leaders from the worlds of business, science,politics and media? By demonstrating the innovative power of UNICEF withthe first AI-generated billboard campaign in Switzerland. And with eye-catching visions presented in an open gallery that become the talk of the town.ExecutionAt the Swiss Economic Forum (SEF) on June 8 and 9 in Interlaken, UNICEF presented 23 visions of the future in an open gallery for two weeks. Commissioned by UNICEF Switzerland and Liechtenstein to create works using artificial intelligence (AI), the results reveal new perspectives on the future. A landing page on unicef.ch/en/sefgave deeper insights with more visions. On social media, UNICEF and the AI artists generated over 100,000 impressions, just by organic reach. These ideas arouse interest in a tomorrow where children grow up healthy, safe, and with access to education. Because whatever the future holds, it will need strong children.Results:• 1st AI generated billboard campaign in Switzerland• 100k organic reach• National news coverage• Door opener for UNICEF at the SEF• other AI artists started to create their own visions after the campaign |
