The Cancer Society of Finland - "The Breath Holder"

Havas Oy Helsinki

Havas Oy Helsinki Helsinki, Finlandia

23452

Titolo	The Breath Holder
Agenzia	Havas Oy Helsinki
Campagna	The Breath Holder
Cliente	Cancer Society of Finland
Marca	The Cancer Society of Finland
Data di Prima Diffusione/Publicazione	2014 / 9
Settore	Istituzioni/Associazioni
Slogan	If children could decide, they wouldn’t smoke.
Trama	Children have limited opportunities to influence the choices their parents make. Whereas parents have every opportunity to make the right choice for their children's wellbeing. When a parent smokes in the presence of their children it’s important to remember that every cigarette the parent smokes, the child also smokes. Cigarette smoke at home is a completely unstoppable opponent. Tobacco smoke particles find their way from room to room and increase the child's risk of disease significantly. This film illustrates the child’s point of view of passive smoking. We tell the heartfelt story of a boy who fights against passive smoking with the only means within his reach.
Tipo di Media	Televisione e Cinema
Lunghezza	60 seconds
Creative Director	Marko Vuorensola
Planner	Johanna Vuorensola
Art Director	Jon Gustavson
Copywriter	Marko Vuorinen
Account Director	Nina Myllyharju
Project Planner	Muusa Salminen
Communications Consultant	Laura Lyyvuo
UX Designer	Mika Niemi
Casa di Produzione	Studio Arkadena
Executive Producer	Hana Kovic
Sound Design Company	Silencio Helsinki
Make Up	Natasa Sevcnikar
Art Director	Spela Kropusek
Editor	Simon Sedmak
Direttore della fotografia	Jure Verovsek
Line Producer	Urska Vardijan
Stylist	Katja Hrobat