Creative Director
at
JANDL, marketing and advertising, s.r.o.
Bratislava, Slovacchia
| Titolo | Baby in the Box |
| Agenzia | Jandl |
| Campagna | Crying For Help |
| Cliente | Beneva Foundation |
| Marca | Beneva Foundation |
| Data di Prima Diffusione/Publicazione | 2014 / 9 |
| Settore | Istituzioni/Associazioni |
| Trama | Infant abandonment and institutionalized children is a major Romanian social issue, reflected in media with headlines like "No one cares about their crying, it's inhuman". Beneva Foundation via Jandl, Bratislava decided to test people's indifference with an experience, by placing a sensor activated box that triggered a baby cry that got more intense as the person got closer. The reaction proved that when people experience first-hand a social issue, the natural instinct is to help, not to be indifferent. |
| Tipo di Media | Case Study |
| Chief Creative Officer | Bernd Fliesser |
| Creative Director | Alex Strimbeanu |
| Copywriter | Andrei Gurau |
| Art Director | Razvan Mitoiu |
| Account Manager | Marek Wilhalm |
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