HM Prison and Probation Service (HMPPS) - "Someone like you"

House 337

House 337 London, Regno Unito

1564

Marca: HM Prison and Probation Service (HMPPS)
Paese: Regno Unito

Cliente: Ministry of Justice

Titolo	Someone like you
Agenzia	House 337
Campagna	An extraordinary job. Done by someone like you
Cliente	Ministry of Justice
Marca	HM Prison and Probation Service (HMPPS)
Data di Prima Diffusione/Publicazione	2023 / 9
Settore	State Employment, Forces & Police Recruitment
Slogan	An extraordinary job. Done by someone like you
Filosofia	HM Prison and Probation Service (HMPPS) has launched a major new recruitment campaign for the UK’s prison services, created by House 337. With the tagline ‘An extraordinary job. Done by someone like you’, the campaign aims to attract prospective candidates to roles in the prison service by helping them identify their suitability based on the traits and characteristics required to be a successful prison or probation officer. A 30-second film called “Someone like you”, highlights how varied and rewarding the role of a prison officer is, while two 20-second films, called “Tammy” and “Paul”, focus on the role of probation staff helping former prisoners adapt to life outside and reducing the risk of re-offending. Soundbites from interviews with serving prison officers are used in the narrative voiceover for “Someone like you”, which was filmed on location at HMP Berwyn, the largest prison in the UK, with Greg Hackett from Spindle directing. ‘Tammy’ and ‘Paul’ were shot at an operational probation office in London, with House 337’s Rob Sanderson directing. The films, which will also run in 15-second cutdowns, were informed by immersive research conducted by House 337, involving tours of multiple prisons and probation sites and discussions with numerous staff and their clients, as well as audience research by the Ministry of Justice. The campaign is House 337’s first work for HMPPS after winning a major three-year recruitment brief from the Ministry of Justice to develop an impactful employer brand campaign to recruit prison and probation staff at a time when fewer than 20% of people would consider a role in the prison service. House 337 won the MoJ / HMPPS brief after a pitch conducted by the Crown Commercial Service’s Communication Marketplace. The task is part of a wider, ongoing HMPPS transformation placing greater focus on the delivery of frontline services – keeping the public safe, delivering modern prisons that rehabilitate offenders and reducing reoffending. The 360-degree campaign will run on VOD, online video, digital audio, social media, and display across the UK. It breaks on September 28 with an uplifted activity in regions where recruitment needs are greatest.
Tipo di Media	Interattivo
Lunghezza	30 seconds
Advertising Manager	Ben Stack
Advertising Manager	Keith Coni
Advertising Manager	Ben Rochelle
Advertising Manager	Tanaye Reid
Advertising Manager	Chris Coward
Executive Creative Director	Leon Jaume
Creative Director	Charlie Johnson
Art Director	Jack Tibbs
Copywriter	Michael Arthey
Chief Strategy Officer	Matt Rhodes
Strategy Director	Rachel O’Donovan
Head of Account Management	Richard Williams
Senior Account Director	Marianne Roberts
Account Manager	Siena Singh
Joint Head of Film	Victoria Fischer
Agency Senior Producer	Felicity Cruickshank
Agency Junior Producer	Trent Webster
Director	Greg Hackett
Casa di Produzione	Spindle
Producer	Gareth Crowthers
Editor	Billy Mead
Post Produzione	No.8
Sound Designer	MARTIN LEITNER
Sound Designer	Sam Robson
Direttore della fotografia	David Foulkes
Director	Rob Sanderson
Editor	Rob Sanderson
Direttore della fotografia	Richard William Preisner
HMU	Lindsay Jewell
Wardrobe	Emily Davies
Production Designer	Lucy Gahagan