Rustlers - "Dance Fight"

Droga5

Droga5 London, Regno Unito

Premi

21532

Marca: Rustlers
Paese: Regno Unito

Cliente: Kepak

Titolo	Dance Fight
Agenzia	Droga5
Campagna	Better than you think
Cliente	Kepak
Marca	Rustlers
Data di Prima Diffusione/Publicazione	2020 / 10
Settore	Alimentari
Trama	‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner.
Tipo di Media	Integrated Media/360 Activation
Lunghezza	48 seconds
Casa di Produzione	Biscuit Filmworks UK
Sound	String and Tins
Music	Audio Network
Chief Creative Officer	David Kolbusz
Creative Director	Dave Wigglesworth
Creative Director	Ed Redgrave
Creative Team	Sara Sutherland
Creative Team	Philippa Baines
Creative Team	Melina Filippidou
Creative Team	Ash Hamilton
Lead Designer	Stephanie McArdle
Designer	Julia Kuisma
Motion Designer	John Beechey
Studio Director	Tim Larke
Group Account Director	Jonny Tennant-Price
Account Director	Georgie Bowie
Strategist	Guy Reason
Director	Jeff Low
Producer	Peter Montgomery
Managing Director/ Executive Producer	Rupert Reynolds-Maclean
Producer	Jeff McDougall
Direttore della fotografia	Igor Jadue Lillo
Production Designer	Caitlin Byrnes
Hair and Makeup	Andrea Blunt
Costume	Alecia Ebbels
Editing Company	Work London
Editor	Saam Hodivala
Post-production Producer	BEN TOMLIN
Post Produzione	The Mill London
2D Lead	Dan Adams
Colorist	Alex Gregory
Post-production Producer	Nicola Simmons
Sound Designer	Adam Smyth
Sound Producer	Charlie Howard
Music Composer	Jeff Low