| Titolo | Red Is The New Black |
| Titolo (Lingua Originale) | Buri Nazar Wale Tera Call Laal |
| Agenzia | The Womb |
| Campagna | Red Is The New Black |
| Cliente | Truecaller |
| Marca | Truecaller |
| Data di Prima Diffusione/Publicazione | 2022 |
| Settore | Other Online Services |
| Trama | Truecaller is an app that helps users differentiate between normal, priority, spam and fraud calls with colour-coded called IDs. The spammy and fraudulent calls are marked red, prompting users to give those calls a miss and save themselves from potential scammers. The ad shows a seemingly friendly man walking through a market waving and greeting everyone on his way. However, he is stunned to see that his greetings are met with suspicious stares. He soon gets cornered by the folks at the market who paint his face red.The ad is a metaphor for how seemingly friendly calls may have ill intentions but with Truecaller, users can easily identify and mark them in red as a warning for everyone else. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Copywriter | Rohit Sharma |
| Strategist | Mitali Kamath |
| Account Management | Saheef Giriyal |
| Account Management | Rajat Pandey |
| Account Management | Dhaval Jadwani |
| Account Management | Kawal Shoor |
| Creative Team | Paritosh Lonkar |
| Creative Team | Ankita Sawant |
| Strategist | Ramanathan Venkataramani |
| Strategist | Puja Jhunjhunwala |
| Strategist | Gaurav Joshi |
| Research | Manasi Mankatty |
| Founder | Navin Talreja |
| Creative Team | Suyash Khabya |
| Advertising Manager | Kari Krishnamurthy |
| Advertising Manager | Manan Shah |
| Advertising Manager | Ashwani Sinha |
| Casa di Produzione | Chrome Pictures |
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