Call of Duty - "Operation CoDnite"

Miami Ad School USA

1228

Titolo	Operation CoDnite
Agenzia	Miami Ad School USA
Campagna	Operation CoDnite
Cliente	Activision Blizzard
Marca	Call of Duty
Posted	Luglio 2022
Settore	Consolles per Video Games
Filosofia	Operation CoDnite was developed based on a Call of Duty principle - a real warzone camp. The CoDNite war strategy attracted several players to Call of Duty without knowing they were falling into an ambush marketing trap. Thus, Call of Duty has infiltrated the most mainstream platform of the moment: Fortnite, a cartoon-like battle royale game. The idea: Launching Warzone’s upcoming season game map Caldera first on Fortnite without gamers knowing it was a Warzone map. It happened by using Fortnite’s Creative Mode, which allows any player to create map scenarios. To create hype among gamers, we invited streamers to play it inside the map with one condition - don’t say it is a Call of Duty map. In the week before the start of Warzone’s new season, the revelation: it was actually a Warzone map! When players realized they were inside a Call Of Duty map with such unique hype, it generated a buzz that anyone not on CoD felt the FOMO - “feeling of missing out” - and joined the real battle royal!
Tipo di Media	Case Study
Lunghezza	117 seconds
Art Director	Bernardo Dalla
Art Director	Gabriel Santos
Copywriter	Luisa Muniz
Copywriter	João Eustachio
Creative Director, Copywriter	Filipe Sanches
Creative Director	Caio Gatti