| Titolo | Illusion Sticker |
| Agenzia | VML Brazil |
| Campagna | Illusion Sticker |
| Cliente | Cervejaria Petrópolis |
| Marca | Itaipava |
| Data di Prima Diffusione/Publicazione | 2015 / 9 |
| Settore | Birre |
| Trama | To warn drivers that alcohol and driving don't match, Itaipava Zero via Y&R Sao Paulo turned parking lots walls into media using only stickers. A simple and creative idea which caught people's attention on the time they were boarding their cars. |
| Tipo di Media | Esterna |
| Lunghezza | |
| Executive Creative Director | Ruy Branquinho |
| Creative Director | Ruy Branquinho |
| Art Director | Fernanda Peka Campos |
| Copywriter | Victor Malaguti |
| Producer | Thaís Gordon |
| Account Director | Luiz Villano |
| Account Manager | Ana Luiza Leite |
| Head Of Planning | Ana Kuroki |
More Work
SEE ALLHershe – One-Word Dictionary
- MARCA:
- Hershey's
- AGENZIA:
- BETC HAVAS
#HerShe
- MARCA:
- Hersheys
- AGENZIA:
- BETC HAVAS