| Titolo | McDonald's Swimsuits |
| Agenzia | Virtue Worldwide |
| Campagna | McDonald's Swimsuits |
| Cliente | McDonald's |
| Marca | McDonald's |
| Posted | Dicembre 2021 |
| Settore | Ristoranti e Fast Food |
| Filosofia | McDonald’s didn’t want to wait until the law was in place, but took action before the summer to send a message of responsibility. The replacement of plastic drinking straws with sustainable paper straws therefore had to be initiated early and had to be accompanied in such a way that it was perceived as a responsible and typical decision by McDonald’s. Getting a major brand to commit to such an innovation-driven idea is a major challenge. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Creative Director | Matthias Piskernik |
| Art Director | Stefan Hundlinger |
| Copywriter | Anton Kürschner |
| Copywriter | Teresa Karin Petzold |
| Designer | Stefan Hundlinger |
| Designer | Viktoria Bierbaumer |
| Director / DOP | Matthias Katkowski |
| Graphic Artist | Viktoria Bierbaumer |
| Graphic Artist | Stefan Hundlinger |
| Agency Producer | Annina Bottesch |
| Casa di Produzione | Virtue |
| Photographer | Kurt Prinz |
| Social Media Team | Stephanie Schüller |
| Account Manager | Clemens Brückner |
| Account Director | Marcus Opitz |
| Post Production Coordinator | Martin Stahl |
| Editor | Evelyne Adeyinka |
| Executive Creative Director | Dian Warsosumarto |
| Production | poleit |