Berkant Kuru
Head of Social Media at VMLY&R Turkey
Şişli, Turchia
TitoloThe Rainbow Hack
Agenzia
Campagna The Rainbow Hack
Cliente Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
Marca Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
PostedOttobre 2021
Settore Fondazioni caritatevoli, Volontariato
Trama Six different nongovernmentalorganisations from differentbackgrounds -a great fit for the diversity emphasis ofrainbow flag- came together to run an outdoorcampaign. Each used their corporate color codes toconvey messages supporting both their organisationsand LGBTI+ community. “Oh, what a coincidence!”those billboards stood side-by-side. These six nongovernmentalorganisations raised LGBTI+ flags allover Turkey by 'accidentally' coming together onbillboards.The Rainbow Hack was the 1st to unite 6 different nongovernmentalorganisations to raise rainbow flagduring Pride Month. The campaign was organicallyshared by celebrities and influencers. It hit tens ofnews sites all around the world and became a trendingtopic throughout the LGBTI+ community. Despite allthe bans, we celebrated Pride Month with more than 10million reach and 3 million impressions. 98% of theseimpressions were positive mentions. With a very smalloutdoor budget, we created a digital campaign worthmillions of liras. All six non-governmental organisationsincreased their social media followers between 10% and 35%.
Tipo di Media Case Study
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