De Morgen - "De Morgen"

mortierbrigade

mortierbrigade Brussels, Belgio

2335

Marca: De Morgen
Paese: Belgio

Cliente: De Morgen

Titolo	De Morgen
Agenzia	mortierbrigade
Campagna	De Morgen
Cliente	De Morgen
Marca	De Morgen
Data di Prima Diffusione/Publicazione	2022 / 3
Settore	Giornali, Libri, Periodici
Filosofia	In his war against Ukraine, Vladimir Putin’s most dangerous weapons aren’t guns or bombs, it’s his state-sponsored propaganda. He uses national media to legitimise his invasion by calling it an operation to “liberate” and “denazify” the country. To highlight the dangers of alternative truths, Belgian quality newspaper De Morgen printed the front page of the Russian newspaper Российская газета on its back page. Independent Western media all label Russia’s aggression towards Ukraine an “invasion”. In Russian media like Российская газета however, it’s being called a “liberation”. The Russian newspaper also shows a poster that claims the Ukrainian region Donbass as part of the Russian motherland. To understand the reaction of the Russian people towards this conflict, we must first understand the version of the truth they are being shown by their government. As a quality newspaper, De Morgen stands for independent and objective journalism. The message to their readers is simple: “Clearly we don’t all get to read the same truth anymore. Read all about the consequences in De Morgen.”
Tipo di Media	Pubblicita' su quotidiani
Advertising Manager	Dave Peeters
Advertising Manager	Bart Eeckhout
Chief Executive Officer (CEO)	Jens Mortier
Executive Creative Director	Joost Berends
Brand Design Director	Philippe de Ceuster
Creative Team	Jesse Van Gysel
Creative Team	Tom Meijer
Business & Strategic Planner	Philippe Gerin
Client Lead	Charlotte Coddens
Designer	Patrick Downie
Cross Media Designer	Sophie Bayeul
Special Thanks	Andriy Bruyninckx