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Charlotte Crawley
Charlotte Crawley
Account Director at Leo Burnett
London, Regno Unito
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TitoloMake It Yours
Agenzia
Campagna Make It Yours
Cliente McDonald's
Marca McDonald's
PostedGiugno 2024
Settore Ristoranti e Fast Food
Trama McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own.
 
As well as working with an ongoing collaborative panel of 16-24 year-olds, McDonald’s has been connecting with youth workers and youth projects across the country to provide access to welcoming and safe spaces. The key finding: young adults from across the nation see McDonald’s as one of the only public places they can really take ownership of. 
 
The resulting campaign shows no food, no restaurants, and never even mentions McDonald’s by name, instead focusing on the insight that young adults own the invite to McDonald’s by creating their own personal nicknames for the brand. The work spans TV, OOH and social executions.
Tipo di Media Televisione
Lunghezza
Editing Company
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director of Design
Designer
Social Strategist
Head of Account Management
Account Director
Account Manager
Account Executive
Chief Production Officer
Agency Producer
Managing Director
EP
Managing Director
EP
Head of Production
Producer
Production Manager
Direttore della fotografia
Production Designer
Casting
Editor
Special Effects / VFX
VFX Lead
Design
Design
VFX Producer
VFX Producer
Audio Post
Sound Designer
Music Supervision
Creative Team
Creative Team
Studio Director
Motion Design Lead
Lead Project Manager
Chief Strategy Officer
Assistant Agency Producer
Costume
Editing Producer
Colorist
Special Effects / VFX
Special Effects / VFX
Mix Producer
Music Supervisor/Producer
Music Supervisor/Producer
Content Production Director

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