Omar Khairy
Copywriter at Anomaly Berlin
Germania
TitoloYou are your history
Titolo (Lingua Originale)Du bist deine Geschichte
Agenzia
Campagna You are your history
Cliente Ancestry DNA
Marca Ancestry
Data di Prima Diffusione/Publicazione 2019 / 9
Settore Varie
Trama Ancestry, the global leader in family history and consumer genomics, harnesses the information found in family trees, historical records, and DNA to help people gain a new level of understanding about their lives. This brand campaign aims to show how generations of ancestors help make us who we are today.The dramatised, yet factually accurate film tells the story of a family’s journey through the generations as we traverse German history: it begins at the end of the 19th century with a family that moves from the Stettin countryside to Berlin and continues with their son witnessing WWI. His daughter’s Jewish husband is then deported during WWII before their daughter is born. She is then part of the economic boom and is later separated from her husband by the Berlin Wall. In 1989 the family is reunited. All these experiences are reflected in their present-day descendant.
Tipo di Media Televisione
Lunghezza
Creative Director
Executive Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Director
Casa di Produzione
Strategist
Strategist
Strategist
Business Director

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