Lyft - "Lyft Ident"

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Titolo	Lyft Ident
Cliente	Lyft
Marca	Lyft
Data di Prima Diffusione/Publicazione	2019 / 1
Trama	Lyft's rebrand Ident Collection had one requirement, to have fun! Our customer experiences inspired our uniform yet playful animation. We wanted to emphasize the relationship between the driver and passenger. The Drivers welcome the Passengers to trust them with a smooth ride to their destination. Passengers bring along their necessities to complement their ride to their destination. Whether traveling, vacationing, or commuting, each driver to passenger experience is unique. Our challenge was to have the various elements build the Lyft logo at the end. We used projection mapping as a technique to reveal the logo on certain objects.
Tipo di Media	Corporate Identity
Creative Director	Joel Berroteran
3d	Joel Berroteran
3D Animation	Joel Berroteran
Motion	Joel Berroteran
Design	Joel Berroteran
3D Designer	Joel Berroteran
Studio	Joel Berroteran