Bradesco - "Poseidon"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brasile

9451

Marca: Bradesco
Paese: Brasile

Cliente: Banco Bradesco S/A

Titolo	Poseidon
Agenzia	Leo Burnett Tailor Made
Campagna	Poseidon
Cliente	Banco Bradesco S/A
Marca	Bradesco
Data di Prima Diffusione/Publicazione	2021 / 7
Settore	Istituti di Credito
Filosofia	The new Bradesco campaign premiered yesterday (July 19), during the commercial break of the Jornal Nacional newscast, and features two-time world surfing champion Gabriel Medina having a fantastic and thrilling encounter with Poseidon, the Greek god of the seas. Created by Leo Burnett Tailor Made and produced by Stink, with computer graphics and 3D effects, the campaign's signature line is "Face the Future." In the video, Gabriel Medina, a Bradesco brand ambassador since 2019, seems disappointed as he watches a flat and calm ocean, with no waves. He then decides to dive into the ocean and wake Poseidon so that, with the help of the god's powers, he might find the perfect wave. The campaign promotes the app that lets customers open new accounts, and emphasizes the services offered by the bank to help its customers at any moment, such as loans with a three-month grace period, the best interest rates on real estate financing, and new accounts with no fees for a year. The video was produced by Stink Films and directed by Squarehead, and features a carefully chosen soundtrack: "Don't let the sea swallow you," a 1999 song by the Charlie Brown Jr. band that has the same message of optimism and overcoming challenges that the bank wanted for the campaign. The song is also part of Gabriel Medina's own playlists, and the athlete says the refrain is especially relevant to this moment in his life. In social media, the #MedinaDay project will promote real-time conversations on Twitter about the Olympics and the World Surf League, following not only Medina's decisive moments in those competitions, but also other opportunities involving the athlete. In addition to the video and social media, the campaign also features vignettes that will be aired in the Globo and Sport TV channels during the Olympic Games, as well as OOH and display media assets. Accessibility The video is also accessible to visually impaired and hearing impaired people. In line with Bradesco's goal of promoting inclusion, all advertising videos since June 2020 have versions that include Brazilian sign language and subtitles, and an audio description, available on an exclusive playlist on Bradesco's YouTube channel. With this initiative, the bank is democratizing the access to the brand's content. Recently, the bank replaced the expression "For blind people to see" with "For everyone to see." In addition to using best practices for gender-neutral language, Bradesco has decided to reduce and simplify the description and indications of the YouTube versions of the videos, as well as its posts on other social networks.
Tipo di Media	Interattivo
Lunghezza	60 seconds
Colonna sonora	"Don't let the sea swallow you" Charlie Brown Jr. band
Chief Creative Officer	Marcelo Reis
Creative Vice President	Pedro Utzeri
Creative Vice President	Vinicius Stanzione
Creative Vice President	Pedro Prado
Creative Director	Vinicius Stanzione
Art Director	Gabriel Marcondes
Art Director	Breno Balbino
Art Director Assistant	Leonardo Cassol
Art Director Assistant	Luísa Pacheco
Art Director Assistant	Leo Costa
Digital Creative	Fabio Nagano
Digital Creative	Gabriel Marcondes
Digital Creative	Felipe Massis
Digital Creative	Julio Leite
Content Director	Andreza Aguiar
Content	Fabio Nagano
Content	Tatiana Resende
Technology And Digital Acceleration Director	Denis Gustavo Alves
Digital Project Manager	Thalles Freitas
Digital Project Manager	Pedro Rais
RTV	Luciana Kley
Agency Motion	Chrystian Danucalov
Art Buyer	Mauro Moura
Account Management	Fabio Brito
Account Management	Mariana Nunes
Account Management	Sabrina Spinelli
Account Management	Marco Farias
Media Team	Andrea Hirata
Media Team	Kelly Cotta
Media Team	Douglas Oliveira
Media Team	Guilherme Pedrosa
Media Team	Barbara Sangioirgi
Planning Team	Tiago Lara
Planning Team	Rafaela Badaró
Planning Team	Rafael Gonçales
Press Relations	Jef Martins
Press Relations	Nathalie Ursini
Press Relations	Mariana Dutra
Approval Client	Márcio Parizotto
Approval Client	Nathalia Garcia
Approval Client	José Maurício Lilla
Approval Client	Karina Mea Botelho
Casa di Produzione	Stink Films
Director	Squarehead
Direttore della fotografia	Maurício Padilha
Assistant Director	Juliana Cretella
Cameraman	Lucas Pupo
Wardrobe / Stylist	Betinha Magalhães
Hair and Makeup	Fabiana Mizukami
Casting	Flavia Cocozza
Location	Fabrício Marinho
Location	Samuel Castro
Production Director	Murillo Baskerville
Executive Director	Ingrid Raszl
Executive Producer	Renata Dumont
Executive Producer	Carolina Junqueira
Executive Producer	Tico Cruz
Executive Producer	Camila Martinez
Executive Producer	Ana Gazal
Executive Producer	Marcela Amstalden
Production Coordinator	Paula Macedo
Production Coordinator	Mariana Kerche
Production Coordinator	Amanda Grell.
Post Production Coordinator	Roberta Bruzadin
Post Production Coordinator	Marcela Antunes
Editing Company	Squarehead
Post Produzione	Camila Doimo
Post Produzione	Invisible Works
Color Grade Artist	Osmar Jr.
Music Producer	Chris Jordao
Audio Post Production	Andre Melges
Audio Post Production	Marcos Moretto
Account Management	Xanna D'Aguiar
Account Management	Karina Vadasz
Account Management	Ivis Silva
Music Publishing	Sony/ATV Music Publishing
Recording Studio	Universal Music Brasil
Digital Production Company	Prodigius