Ecosystem - "THE SECOND FAMILY"

DENTSU CREATIVE

DENTSU CREATIVE Paris, Francia

Premi

2222

Marca: Ecosystem
Paese: Francia

Cliente: ecosystem

Titolo	THE SECOND FAMILY
Agenzia	DENTSU CREATIVE
Campagna	Reparing and Re-using
Cliente	ecosystem
Marca	Ecosystem
Posted	Novembre 2021
Settore	Pubblica sicurezza, salute, igiene
Trama	ecosystem is a classic recycling player, but it also acts to give a second life to electrical and electronic equipment: a real societal, environmental, and economic stake. This is the 2nd ecosystem campaign issue in the continuity of “A True Story”.Repairing, re-using are at the heart of the message to encourage the reflex action: entrust unused electrical and electronic appliances to ecosystem which will take them in charge in a secure, reliable way.We follow the adventure of a fridge that moves from one family to another, after having been through the hands of ecosystem. It shows that the same item can have several lives.A camera is attached to an old fridge to show what really happens once it leaves the first home. A realistic and rhythmic journey to its new life.Every year, ecosystem refurbishes +/-600,000 electrical and electronic appliances, to avoid extraction of natural resources to manufacture new equipment.
Problema	ecosystem is a non-profit eco-organisation that organises the collection, reuse, repair, de-pollution and recycling of WEEE for households and professionals (Waste Electrical and Electronic Equipment) and light bulbs.
Tipo di Media	Televisione e Cinema
Advertising Manager	Nathalie Yserd
Advertising Manager	Claire Lemarchand
Advertising Manager	Donatien Drilhon
Managing Director	Nathael Duboc
Executive Creative Director	Sébastien Zanini
Art Director	Rudy Bamberg
Copywriter	Marc Sinègre
Strategic Planner	Alexandra Servant-Rony
Strategic Planner	Alexandra Em
Account Director	Olivia Pioch
Project Manager	Adeline Benatier
Head of Production	Lola Brossollet
Agency Producer	Diane de Bretteville
Production	CONTROL FILM
Director	Frederic de Pontcharra
Production Company Producer	Hervé Dommange
Head of Production	Gabriel Chaussende
Sound Design Company	OCTOPUS PRODUCTION
Production Company Producer	Claire Paillot
Music Composer	All Goor Folk