ARCD - "Unlock tragedy: bike"

McCann-Erickson Frankfurt

McCann-Erickson Frankfurt Frankfurt am Main, Germania

1819

Titolo	Unlock tragedy: bike
Agenzia	McCann-Erickson Frankfurt
Campagna	Don't unlock tragedy
Cliente	Auto- und Reiseclub Deutschland
Marca	ARCD
Data di Prima Diffusione/Publicazione	2021 / 4
Settore	Turismo/Viaggi e Trasporto
Slogan	Accessing your phone can take up to two seconds. Don't unlock and drive.
Trama	Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen. To bring this idea to life, we used a real smartphone layout, where each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way.
Tipo di Media	Social Media
Lunghezza	10 seconds
Executive Creative Director	Donovan Bryan
Managing Director	Jens Eberth
Art Director	Martino Monti
Chief Creative Officer	Sebastian Hardieck
Creative Director	Damian Nunez
Communications Director	Jerome Cholet
Copywriter	Belen Russomanno
Chief Creative Officer	Goetz Ulmer
Account Manager	Corinna Heinmoeller
Communications Manager	Karin Stelzner
Photographer	Matthaeus Walotek