| Titolo | Mastercard train |
| Agenzia | McCann Worldgroup Colombia |
| Campagna | TREN MASTERCARD |
| Cliente | Mastercard |
| Marca | Mastercard |
| Data di Prima Diffusione/Publicazione | 2018 / 12 |
| Settore | Plastic Cards/Investimenti |
| Trama | In Colombia its a tradition to go out with family to see the Christmas lights. That's why we turned our logo into one more attraction on the Christmas route: THE MASTERCARD TRAIN. We took a Christmas icon, raised it 90 degrees and created a mandatory stop for everyone, in one of the busiest places in the city. This is how we made sure that during the whole Christmas season, everyone's eyes were focused on one thing: our logo. |
| Tipo di Media | Billboard |
| Market | Colombia |
| Creative Director | Andres Salamanca |
| Art Director Assistant | Andres V. De la Oz |
| Copywriter | David Romero Alvarez |
| Art Director | Felipe Álvarez |
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