| Titolo | Mother Blanket |
| Titolo (Lingua Originale) | Manta Madre |
| Agenzia | Ogilvy Colombia |
| Campagna | Mother Blanket |
| Cliente | Fundación Vivir / Consejo de Protección de Derechos Ambato (CCPDA) |
| Marca | Fundación Vivir / Consejo de Protección de Derechos Ambato (CCPDA) |
| Data di Prima Diffusione/Publicazione | 2020 / 3 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Trama | In the Ecuadorian Andes, more than 300,000 children struggle with chronic malnutrition, as they live in isolated communities where it is extremely difficult to establish regular medical visits. In order to help their families detect this situation, Ogilvy and Fundación Vivir were inspired by the Sikinchi, a blanket that mothers use to carry their babies safely, and created the "Mother Blanket", which features the WHO Healthy Growth chart. |
| Tipo di Media | Product Design/Development |
| Lunghezza | |
| Regional Chief Creative Officer | Jessica Appellaniz |
| Chief Creative Officer | Juan Pablo Alvarez |
| Creative Director | Sebastian Barrera |
| Creative Director | Andrés Vallejo |
| Head of Art | Alejandro Bottas |
| Art Director | Diego Alejandro Benitez |
| Art Director | Danny Marmol |
| Copywriter | Salomé Castellanos |
| Copywriter | Manuel Hoffmann |
| Designer | Javier Galfré |
| Designer | Jorge Benitez |
| Designer | Geovanny Flores |
| Account Director | Sandra Valdés |
| Production Director | Abel Menéndez |
| Post Produzione | Hogarth |
| Photographer | Jenny Ruiz |
More Work
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- MARCA:
- The National Institute of Statistics and Censuses
- AGENZIA:
- Maruri Grey