Diego Alejandro Benitez
Creative / Art Director at Leo Burnett Chicago
Chicago, Stati Uniti
TitoloIchubamba
Agenzia
Campagna Far Stores
Cliente AB Inbev
Marca ABInBev Ecuador
Data di Prima Diffusione/Publicazione 2021 / 7
Settore Birre
Slogan Work hard, go far.
Trama To communicate this year’s ABInBev Ecuador ‘Sales Representatives Recruitment Program’ we created a campaign using images of real stores in the country, showing how hard this kind of work is, but the sacrifice worth it, because this company is full of opportunities.
Filosofia When you apply for any job, no one tells you how difficult it'll be.
So we made a campaign telling that truth, along with every worker's goal:
growing in their career.
Tipo di Media Stampa e stampati
Chief Executive Officer (CEO)
Creative Vice President
Creative Director
Creative Director
Art Director
Art Director
Account Director
Account Executive
Photographer
Digital Retoucher
Digital Retoucher

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