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PEDRO BEXIGA
PEDRO BEXIGA
CO-FOUNDER at COMING SOON
Lisbon, Portogallo
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TitoloMario
Agenzia
Campagna Normal Life
Cliente ASSOCIAÇÃO ABRAÇO
Marca ASSOCIAÇÃO ABRAÇO
Data di Prima Diffusione/Publicazione 2022 / 6
Settore Istituzioni/Associazioni
Trama To celebrate Abraço's 30th anniversary, the “Normal Life” campaign was launched with three films that tell the story of three different people (Rita, Mário and Hugo) who tested positive for HIV and still lead a completely normal life.
Filosofia On its 30th anniversary, Abraço decided to launch a new campaign that aims to break prejudice against HIV and convince more people to get tested. Because, contrary to what many people think, a positive result for HIV no longer means a death sentence: with current treatments, it is possible to lead a normal life, with the virus being undetectable and non-transmissible.
Problema Associação Abraço is a Portuguese NGO that was born in December 1991 from the work carried out by a group of volunteers with the aim of promoting and improving hospital conditions and supporting, at a psychological, social and material level, people infected with HIV/AIDS and their families in Lisbon (Portugal). 
Abraço fights prejudice towards people with HIV (human immunodeficiency virus), a virus that can cause AIDS (Acquired ImmunoDeficiency Syndrome).
Tipo di Media Televisione
Lunghezza
Creative Team
Creative Team
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Director
Assistant Director
Direttore della fotografia
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Executive Director
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Wardrobe
Sound Design Company
Advertising Manager
Advertising Manager
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