Raparigas da Bola - "Ojogo"

Havas Lisbon

Havas Lisbon Lisbon, Portogallo

Premi

2756

Questo spot fa parte della collezione ACT Responsible

Marca: Raparigas da Bola
Paese: Portogallo

Cliente: Raparigas da Bola

Titolo	Ojogo
Agenzia	Havas Lisbon
Campagna	The Day After Women's Day Newspaper
Cliente	Raparigas da Bola
Marca	Raparigas da Bola
Data di Prima Diffusione/Publicazione	2021 / 3
Settore	Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Slogan	Don't leave female athletes on the sidelines. #WomenAlsoPlay
Trama	We intentionally missed International Women’s Day, by just one day, to highlight the lack of exposure given to female athletes. Real news pages, of the top 3, tier-one, sports newspapers, were turned into infographics to illustrate the imbalance.
Filosofia	Infographic versions of sports newspapers highlighted the imbalance of media exposure, between men and women in sport, just one day after International Women’s Day.
Problema	There are 3 important sports newspapers in Portugal. They mainly publish news about male athletes, at least on 364 days of the year. There's only one day that this inequality of exposure is lower: on International Women’s Day.
Risultato	. 14x more audience than the biggest Portugal’s sports newspaper. . More than 150 athletes involved . The topic of the day on 9th March . 1 invite to write about gender equality in one of those newspapers.
Tipo di Media	Stampa e stampati
Executive Creative Director	Paulo Pinto
Creative Director	José Vieira
Digital Creative Director	Margarida Pedreira
Copywriter	Bernardo Tavares
Art Director	Alexandre Meneses
Account Director	Sérgio Resende
Media Director	Ana Torres
Graphic Production Director	António Fernandes
Art Finalist	Nuno Nascimento