Head of Production
at
Brazilian Unit
| Titolo | Loving Touch |
| Agenzia | Publicis One Touch |
| Campagna | Loving Touch |
| Cliente | Beiersdorf AG |
| Marca | Nivea |
| Data di Prima Diffusione/Publicazione | 2022 |
| Settore | Prodotti per la pelle |
| Trama | NIVEA believes in the power of human touch and our LOVING TOUCH kit allowed us to replicate a parent's vital skin-to-skin contact for preterm babies isolated in hospital incubators. Our primary target market is hospitals globally, pro bono, for use in preterm wards by nurses who need very little instructions in its use. Our secondary target market, globally, is parents and young families aged 18-45. To bring NIVEA's #CareForHumanTouch initiative to life, we created social and digital content showcasing how the LOVING TOUCH helped the parents of a preterm baby at Hospital Sao Paulo during our trial. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Casa di Produzione | Brazilian Unit |
| Sound Production | DaHouse |
| Global Executive Creative Director | Axel Grimald |
| Associate Creative Director | Fernanda Roedel |
| Associate Creative Director | Thiago Di Gregorio |
| Associate Creative Director | Guilherme Nesti |
| Associate Creative Director | Rodrigo Stroisch |
| Chief Strategy Officer | Tanya Dernaika |
| Executive Director Social and PR | Kim Piquet |
| Strategy Director | Marissa Moody |
| Global Business Lead | Lucia Lafuenti |
| Account Management | Marjorie Gentina |
| Account Director | Elodie Straub |
| Business Director | Plinio Campos |
| Business Executive | Pietra Raya |
| Project Manager | Denise Kotsubo |
| Project Manager | Vanshika Sharma |
| Head of Production | Giacomo Pandolfini |
| Senior Producer | Alexa Geiger |
| Director | Marten Mochel |
| CGI | Victor Portella |
| Editor | Annett Kiener |
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- MARCA:
- Nivea
- AGENZIA:
- Publicis One Touch
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- MARCA:
- Nivea
- AGENZIA:
- Publicis One Touch