Telefónica Germany / o2 Deutschland - "The Visible Net (behind-the-scenes)"

Serviceplan Group

Serviceplan Group Munich, Germania

Premi

2499

Marca: Telefónica Germany / o2 Deutschland
Paese: Germania

Cliente: O2 - Telefónica Germany Gmbh & Co.

Titolo	The Visible Net (behind-the-scenes)
Agenzia	Serviceplan Group
Campagna	The Visible Net
Cliente	O2 - Telefónica Germany Gmbh & Co.
Marca	Telefónica Germany / o2 Deutschland
Data di Prima Diffusione/Publicazione	2021 / 12
Settore	Servizi per la telecomunicazione
Filosofia	To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar.
Tipo di Media	Web Film
Lunghezza	150 seconds
Advertising Manager	Wolfgang Metze
Advertising Manager	Michael Falkensteiner
Advertising Manager	Brigitte Giels
Advertising Manager	Nikolaus Lemli
Advertising Manager	Stefanie Welter
Advertising Manager	Rafael Binczyk
Advertising Manager	Tobias Jacob
Advertising Manager	Nadine Zich
Advertising Manager	Franziska Günster
Advertising Manager	Sami Abubaker
Managing Partner	Lars Holling
Managing Partner	Leif Johannsen
Managing Partner	Patrick Matthiensen
Client Services Director	Saskia Kroschewski
Account Manager	Benedikt Bermel
Account Manager	Anna-Lena Munsch
Creative Director	Pavel Bondarenko
Art Director	Pavel Bondarenko
Creative Director	Daniel Steller
Copywriter	Daniel Steller
Copywriter	Martin Gillen
Art Director	Finnja Skornia
Art Director	Tudor Cucu
Copywriter	Steven Hartmann
Art Director	Theresa Fechler
Casa di Produzione	BWGTBLD
Creative Agency	Serviceplan Bubble