| Trama | These lovingly detailed 3D-generated illustrations were created with subtle story elements to illustrate that meat is “tasteless”. And that you can do better – simply by enjoying a delicious, meat-free veganz product instead.We created individual illustrations for the three general kinds of meat: pork, chicken and beef. For each motive we developed a unique character design, created a particular “tasteless” story and put them into an individual, accompanying setting. In this, every animal character showcases a typical “tasteless” human behaviour: the pig takes a nasty selfie, the party cow flashes her udders and the drunk chicken crashes the office party in a foul way. These three affectionately crafted pieces of art create a funny change of perspective, showing viewers that for humans to eat animals is tasteless. And that there is a tasty alternative that is better in so many ways: plant-based meat. |
