| Titolo | Sound of Spending (83s) |
| Agenzia | Zulu Alpha Kilo |
| Campagna | Sound of Spending |
| Cliente | Interac |
| Marca | Interac |
| Data di Prima Diffusione/Publicazione | 2021 / 8 |
| Prodotto | Interac |
| Settore | Finanza/Assicurazioni |
| Trama | Approximately 15 million Canadians live beyond their means. Interac, a Canadian leader in financial services, wanted to engage a nation disinterested in thinking about their finances. Using the medium everyone can connect with, music, we created The Sound of Spending, a digital tool that converts spending data into a song. The tool allows the user to hear the sound of their own personal spending, or the spending of the entire nation. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Wain Choi |
| Art Director | Michael Romaniuk |
| Copywriter | Marco Buchar |
| Designer | Damian Simev |
| Designer | Brian Banton |
| Designer | Zoe Kim |
| Creative technologist | Jake Edwards |
| Account Manager | Alyssa Guttman |
| Account Manager | Kara Oddi |
| Account Manager | Risa Kastelic |
| Planning Team | Sean Bell |
| Planning Team | Spencer MacEachern |
| Advertising Manager | Andrea Danovitch |
| Advertising Manager | Matt Houghton |
| Advertising Manager | Meghan Jeffery |
| Advertising Manager | Rachel Kellogg |
| Advertising Manager | Chingtien Chang |
| Media Agency | Media Experts |
| Media Manager | Rachel Schmidt |
| Media Manager | Latoya Taylor |
| Media Manager | MacKenzie McNevin |
| Media Manager | Keaton Dale |
| Corporate Communications Manager | Samantha Kay |
| Corporate Communications Manager | Geetika Kher |
| Production Company Producer | Ece Inan |
| Production Company Producer | Greg Hennessy |
| Production Company Producer | Adam Palmer |
| Production Company Producer | Lauren Schell |
| Casa di Produzione | Zulubot |
| Director | Barbara Shearer |
| Post Produzione | Zulubot |
| Editor | Mallory Robbins |
| Mixer | Noah Mroueh |
| Oso Audio | |
| Audio Engineer | Daenen Bramberger |
| Interactive Artist | Andrew Martin |
More Work
SEE ALLSplash Spots
- MARCA:
- Street Lab
- AGENZIA:
- Zulu Alpha Kilo NY
Worn Down by Words
- MARCA:
- Black Business and Professional Association, et al.
- AGENZIA:
- Zulu Alpha Kilo
Vanback
- MARCA:
- Vancity Original
- AGENZIA:
- Zulu Alpha Kilo
The Micropedia of Microaggressions (120s)
- MARCA:
- Black Business and Professional Association, et al.
- AGENZIA:
- Zulu Alpha Kilo
Letters Home OOH
- MARCA:
- HomeEquity Bank
- AGENZIA:
- Zulu Alpha Kilo
Letters Home
- MARCA:
- HomeEquity Bank
- AGENZIA:
- Zulu Alpha Kilo
Ignite Your Senses
- MARCA:
- Subaru BRZ
- AGENZIA:
- Zulu Alpha Kilo
Sound of Spending (Board)
- MARCA:
- Interac
- AGENZIA:
- Zulu Alpha Kilo