Rogin Roldan
Social Media Strategist at Ogilvy Social Lab
Brussels, Belgio
TitoloFanta Halloween – Haunted By The Dark
Agenzia
Campagna Project Dark Orange
Cliente Coca-Cola Company
Marca Fanta
Data di Prima Diffusione/Publicazione 2019 / 10
Settore Soft drinks, acque toniche
Filosofia Fanta reinvented the classic horror story format to create a social native experience that reached teens in a new way and delivered a strong performance against the business objective. Our understanding of mobile content consumption behavior led to highly strategic media placement and retargeting, successfully sustaining attention over 4 weeks through dynamic content that was perfectly crafted for Social storytelling. Lastly, we leveraged the native features of each platform to offer a deeper engagement experience, inviting the audience to participate in the narrative through Snapchat lenses and our Facebook chatbot.
Tipo di Media Integrated Media/360 Activation
Lunghezza
Senior Copywriter
Senior Art Director
Creative Director
Senior Art Director
Account Director
Business Director
Head of Media
Social Media Strategist
Influencer Manager
Copywriter
Senior Copywriter

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