Titolo | Fanta Halloween – Haunted By The Dark |
Agenzia | Ogilvy Social.Lab Belgium |
Campagna | Project Dark Orange |
Cliente | Coca-Cola Company |
Marca | Fanta |
Data di Prima Diffusione/Publicazione | 2019 / 10 |
Settore | Soft drinks, acque toniche |
Filosofia | Fanta reinvented the classic horror story format to create a social native experience that reached teens in a new way and delivered a strong performance against the business objective. Our understanding of mobile content consumption behavior led to highly strategic media placement and retargeting, successfully sustaining attention over 4 weeks through dynamic content that was perfectly crafted for Social storytelling. Lastly, we leveraged the native features of each platform to offer a deeper engagement experience, inviting the audience to participate in the narrative through Snapchat lenses and our Facebook chatbot. |
Tipo di Media | Integrated Media/360 Activation |
Lunghezza | |
Senior Copywriter | Bill Bilquin |
Senior Art Director | Sébastien Stevens |
Creative Director | Gabriel Araujo |
Senior Art Director | Clémentine Bailly |
Account Director | Sabrina Schuller |
Business Director | Sophie Gagey |
Head of Media | Mathieu deMoor |
Social Media Strategist | Rogin Roldan |
Influencer Manager | Stefan Bisoux |
Copywriter | Caro Soons |
Senior Copywriter | Pieter Decanniere |