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Mauricio Alvarez
Mauricio Alvarez
Agency Producer at Porta
Santiago, Cile
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TitoloDon´t miss tomorrow´s match tonigh. Consume Responsibly - 4
Agenzia
Campagna Don´t miss tomorrow´s match tonigh. Consume Responsibly
Cliente Anheuser-Busch
Marca Budweiser
Data di Prima Diffusione/Publicazione 2020 / 10
Settore Birre
Slogan Don´t miss tomorrow´s match tonigh. Consume Responsibly
Trama From Fantástica, Budweiser invites responsible consumption through a new initiative that starts from a compelling insight: to watch the Premier League from Latin America, it is necessary to get up very early on weekends, because the games start from 6:00 AM. So, why not consume responsibly from the night before? Thus was born: "Don´t miss tomorrow´s match tonigh. Consume Responsibly". The powerful campaign used posters, internet animations and street pieces that aired just the night before each match.
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