Future Farm - "Make Them Crazy"

Soko São Paulo, Brasile

4794

Questo spot fa parte della collezione ACT Responsible

Marca: Future Farm
Paese: Brasile

Cliente: Fazenda Futuro

Titolo	Make Them Crazy
Agenzia	Soko
Campagna	Make Them Crazy
Cliente	Fazenda Futuro
Marca	Future Farm
Data di Prima Diffusione/Publicazione	2020 / 8
Settore	Prodotti freschi
Filosofia	Since the beginning, innovation and purpose are at the core of Fazenda Futuro, believing that it's possible to revolutionize the food industry without harming the environment. The brand position is clear, to question the past and expand a new horizon for a future that agrees with the world we need to build. The brand's first institutional positioning campaign comes to show that it's crazier to keep on accepting a regressive and harmful industry than it is to produce plant-based meat. Creatively directed by Soko, Flagcx earned media agency, the digital and print campaign "Make Them Crazy" is an invitation for "futurists" to help transform the world. With the brand's unique modern design, the pieces combine surrealism and provocation to draw people's attention to a meaningful change. Brazilian Rodrigo Maltchique-signed photography and graphic designer Yomar Augusto's letterings, produced in Los Angeles, illustrate the tone of voice.
Tipo di Media	Interattivo
Chief Executive Officer (CEO)	Marcos Leta
Head of Marketing	Mariana Tunis
Marketing Coordinator	Gregório Chefaly
Social Media	Letícia Epifanio
Founder and Head of Creative Data	Felipe Simi
Executive Creative Director	Rafael Caldeira
Head of Art & Design	Diego Limberti
Creative Data Leader	Gabriela Rodrigues
Art Director	Arthur Melo
Art Director	Diego Limberti
MOTION DESIGN	Samuel Gomes
Copywriter	Douglas Peroni
Copywriter	Rafael Caldeira
Data Scientist	Teca Barros
Head of Operations	Brisa Vicente
Head of Account Management	Fabiane Abel
Operations Leader	Larissa Kubo
Operations	Guilherme Piropo
Operations	Daniele Moura
Founder and Head of Broadcast	Pedro Tourinho
Broadcast	Marina Coratto
Broadcast	Barbara Naliato
Design Company	Solid
Founder	Diego Limberti
Lettering	Yomar Augusto
Photography production	The Kumite
Photographer	Maltchique
Photography Service	Adriana Omodei
Photography production Director	Aline Rizzotto
Photographer Assistant	Magu Marioto
Photographer Assistant	Naelson
Photographer Assistant	Gustavo Uehara
Photographer Assistant	Sidão
Photography Art Direction	Barbara Besouchet
Styling and Art assistant	Winnie Ramos
Styling and Art assistant	Fred Rocha
Styling and Art assistant	Vinícius da Rocha
Beauty Artist	Liege Wisniewski
Beauty Artist	Moisés Costa
Characterizer	Mima Mizukami
Food Stylist	Julia Bissiato
Digital Retoucher	Mateus Moraes
Digital Retoucher	Alt Retouch