Alquería - "Milk Teeth"

Grey Colombia

Grey Colombia Bogotá, Colombia

567

Marca: Alquería
Paese: Colombia

Cliente: Grey Advertising

Titolo	Milk Teeth
Agenzia	Grey Colombia
Campagna	Milk Teeth
Cliente	Grey Advertising
Marca	Alquería
Data di Prima Diffusione/Publicazione	2023 / 2
Settore	Latte e derivati del latte
Slogan	Milk Teeth
Trama	Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them. Coincidentally, the shape of a glass of milk is similar to a tooth. With this in mind, we wanted to reinforce its nutritional value with these print ads by Alqueria. A simple and direct idea to remind parents and educate children about the importance of consuming the necessary calcium that growing boys and girls need. As part of this campaign, Alqueria will donate 10,000 glasses of milk to the National Association of Food Banks of Colombia, ABACO. Find out how to participate on the initiative in @ALQUERIAOFICIAL.
Filosofia	Milk Teeth
Problema	Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them.
Risultato	Coincidentally, the shape of a glass of milk is similar to a tooth. With this in mind, we wanted to reinforce its nutritional value with these print ads by Alqueria. A simple and direct idea to remind parents and educate children about the importance of consuming the necessary calcium that growing boys and girls need.
Tipo di Media	Inserzione indipendente
Market	Colombia
Chief Creative Officer	Juan Posada
Chief Executive Officer (CEO)	Jorge Serrano
Executive Creative Director	Juan Cárdenas
Creative Director	Oscar "palomo" Muñoz
Art Director	Charles Andara
Copywriter	Camilo Garzón
Account Director	Angely Romero