| Titolo | Alfa Romeo Tap Race |
| Agenzia | GTC |
| Campagna | Alfa Romeo tap Race |
| Cliente | Alfa Romeo |
| Marca | Alfa Romeo |
| Data di Prima Diffusione/Publicazione | 2019 / 9 |
| Settore | Full Size & DeLuxe Cars |
| Trama | BRIEF - Alfa Romeo is born from the passion for racing, but only a small part of its Instagram followers have had a test drive. How can we convert that passion into real test drives? IDEA - For the Italian GP, our Instagram stories became a racing game. EXECUTION - The tapping mechanics allowed users to overtake, turn and avoid obstacles. After crossing the finish line, users were invited to book a real test drive with the car linked to the chosen driver (Stelvio for Kimi Raikkonen, Giulia for Antonio Giovinazzi). |
| Tipo di Media | Social Media |
| Lunghezza | |
| Market | Austria, Belgio, Danimarca, Francia, Germania, Regno Unito, Portogallo, Spagna |
| Più informazioni | https://www.instagram.com/stories/highlights/17887886806403009/ |
| Executive Creative Director | Cristino Battista |
| Executive Creative Director | Christopher Jones |
| Creative Director | Diego Mendozza |
| Art Director | Giovanni Nava |
| Copywriter | Enrico Russo |
| Art Director Assistant | Lorenzo Della Giovanna |
| Copywriter | Matteo Laconca |
| Social Media Director | Danielantonio Di Palma |
| Social Media Manager | Federica D'Andria |
| Social Media Manager | Ida Mazzuca |
| Community Manager | Francesco Tosini |
| Head of Strategy | Gael Moscarà |
| Strategy Team | Valentina Lillo |
| Client Services Director | Efrem Maggi |
| Account Supervisor | Diletta De Munno |
| Account Manager | Giorgia Coradazzi |
| Casa di Produzione | Hogarth Italy |
| Producer | Marta Rizzi |